When homeowners decide to sell on their own, their biggest regret isn’t about the legal forms or the open houses. It’s about the price.
According to the latest data from the National Association of Realtors (NAR), sellers who go the “For Sale by Owner” route say the hardest part was getting the price right for today’s market.
That’s not surprising. Pricing a home right now in Ontario is tricky. It takes more than just looking up what your neighbour sold for last year or using an online calculator.
The truth is, real pricing strategy depends on:
If your home seems overpriced, serious buyers skip right past it. That means fewer showings, fewer offers, and usually a price cut later to regain interest. The trouble is, every price cut changes perception — and often not in your favour.
Stats back this up: NAR reports that 59% of homes sold without an agent ended up needing at least one price reduction.
By the time those sellers attract attention again, they often end up accepting less than if they’d priced correctly from the start.
In the end, even though the goal was to save money by skipping agent fees, the final sale price can drop enough to cancel out those savings entirely.
In fact, national data shows that homes sold with an agent average nearly 8% higher sale prices than those sold on their own.
That difference comes from professional insight:
One small pricing mistake can cost thousands.
If you’re thinking about selling this year, let’s talk before you list. A short pricing review now could save you from major regret later — and make sure you get every dollar your home deserves in today’s market.
According to the latest data from the National Association of Realtors (NAR), sellers who go the “For Sale by Owner” route say the hardest part was getting the price right for today’s market.
That’s not surprising. Pricing a home right now in Ontario is tricky. It takes more than just looking up what your neighbour sold for last year or using an online calculator.
The truth is, real pricing strategy depends on:
- What buyers are actually paying today,
- How much competition is in your area,
- What similar homes nearby are really closing for,
- The appeal of your neighbourhood,
- The overall condition and updates in your home.
Overpricing Isn’t a Small Mistake — It Snowballs
Price sets the tone for everything that follows. When it’s off, buyers notice.If your home seems overpriced, serious buyers skip right past it. That means fewer showings, fewer offers, and usually a price cut later to regain interest. The trouble is, every price cut changes perception — and often not in your favour.
Stats back this up: NAR reports that 59% of homes sold without an agent ended up needing at least one price reduction.
By the time those sellers attract attention again, they often end up accepting less than if they’d priced correctly from the start.
The Part Most Sellers Don’t See Coming
A price drop can draw the wrong type of buyers — bargain hunters looking for a deal. And when those buyers assume something must be “wrong” with the property, it becomes even harder to get strong offers.In the end, even though the goal was to save money by skipping agent fees, the final sale price can drop enough to cancel out those savings entirely.
In fact, national data shows that homes sold with an agent average nearly 8% higher sale prices than those sold on their own.
That difference comes from professional insight:
- Pricing strategically from day one,
- Highlighting market advantages that buyers overlook,
- Managing timing, exposure, and negotiations with precision.
Bottom Line
The biggest risk of selling without an agent isn’t the paperwork — it’s the price.One small pricing mistake can cost thousands.
If you’re thinking about selling this year, let’s talk before you list. A short pricing review now could save you from major regret later — and make sure you get every dollar your home deserves in today’s market.
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