The Secret to Selling Your Home in Today’s Market

Teagan Olivieri
Monday, June 2, 2025
The Secret to Selling Your Home in Today’s Market
Gone are the days when listings practically sold themselves overnight with bidding wars and over-asking offers. In today’s shifting real estate market, buyers have more choices — and they’re taking their time.

So what’s the key to getting your home sold quickly and for the best price? It all starts with one thing: pricing your home right from the start.

Buyers Are More Picky — and Sellers Are Catching On
According to a recent Realtor.com survey, 81% of sellers still believe they’ll get full asking price or more. But market data tells a different story.
  • 44% of homes recently sold for below asking
  • 1 in 3 sellers had to reduce their price at least once

There’s clearly a growing disconnect between seller expectations and buyer behaviour. Buyers are being cautious — and with more inventory available, they're comparing homes and weighing value more than ever.

Overpricing Can Cost You More Than You Think
Listing high to leave “wiggle room” for negotiation might seem smart, but it often backfires. When a home is overpriced, it:
  • Sits on the market longer
  • Attracts fewer showings
  • Develops a “stale” reputation
  • Often ends up needing a price cut anyway

Buyers are savvy — they know when something’s been sitting. And when they see multiple price reductions, they may assume something’s wrong.

Getting the price right from Day One means more eyes, more interest, and more serious offers.

The Right Price Still Brings Strong Results
Here’s the good news: even if your final price is slightly below your dream number, you're likely still in a great position. Home values are up over 57% compared to five years ago, meaning you’ve likely built up strong equity.

By working with a local expert who understands neighbourhood trends, buyer demand, and what similar homes are actually selling for, you’ll position your home to sell faster and for top dollar — without wasting time chasing unrealistic numbers.

As Mike Simonsen, Founder of Altos Research, puts it:
“The best properties, well priced, are selling quickly in most of the country.”

Ready to Sell with Confidence?
If you’ve been thinking about listing your home, now’s the time to make a smart move. Let’s talk strategy, local pricing, and how to attract the right buyers from the start.

Connect with Team OLIVIERI today — and let’s get it sold.
Categories: Sellers Resource Hub

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